Batman Movie Action Figure
In 1984, after Mego's demise, the Kenner toy company, who gained great success with their Star Wars plastic figure line, was granted the rights to produce DC Comics character all-plastic dolls in 5" scale, and soon after, the Super Powers Collection. Each figure, as the name implies, had a secret super power that would trigger when the figure's arms or legs were squeezed. Kenner produced 3 different Super Powers lines; ending production before such rumored Batman character figures as Catwoman and Man-Bat were produced.
The New Batman
During its time on the market, however, the Super Powers Collection managed to release action figures of Batman, Robin, The Joker, The Penguin, and Mr. Freeze as well as several other DC Comics characters. Toy shelves also reserved space for a 1980s comic book styled Batmobile and a Batcopter that would later be reproduced in black & gold for The Dark Knight Collection of 1990 (see Kenner Film Figures).
In 1995, Batman Forever was released featuring Val Kilmer as the Dark Knight. Breaking away from the repetitive base sculpt of the previous two movie collections, Kenner produced Batman Forever figures using a wider range of fresh sculpts.
Target eventually released their own series of exclusive Batman Forever action figures as well. These were simply repainted figures from the original line, and they came on a newly styled card.
Batman & Robin
For the 1997 release of Batman & Robin, the final Batman film of the '90s, Kenner released the Batman & Robin figure line. Unlike previous movie lines, the Batman & Robin line featured several versions of the movie's villains, not just heroes. Kenner also released several hero/villain 2-packs and 12" figures.
The New Batman
As Hasbro bought out Kenner, a new line of action figures were produced by Hasbro based on the new animated series, The New Batman Adventures. This line featured new sculpts based on the updated animated series from the WB network. The first Creeper and Mad Hatter figures were included in this line.
After the first line of figures was released, The New Batman Adventures line took on the sub title Mission Masters. This line featured new Riddler and Mr. Freeze sculpts. The second Mission Masters line featured repaints of old Batman: T.A.S. figures, including The Joker.
To move away from The New Batman Adventures line, Kenner/Hasbro released the third and fourth Mission Masers lines under the basic Batman title. Included were figures from Batman: The Animated Series, The New Batman Adventures, Kenner's Superman Adventures line, and some Batman Beyond (see below) figures. Also included was a new comic style Bruce Wayne/Batman figure, rumble ready Riddler and an animated style insect body Mr. Freeze.
Later, Hasbro released several Batman: T.A.S., The Adventures of Batman and Robin, and The New Batman Adventures repaints in the Spectrum of the Bat action figure line.